isn't quite ashamed enough to present

jr conlin's ink stained banana

2008-09-29

::Death by Affiliation

i just added a spam rule that dumps any mention of Pedi-Paws in my mail. This doggie dremel has now unseated various overseas pharmaceutical offers and pleadings from former Nigerian heads of state as the number one item clogging up my spam traps.

i think there's actually a pretty important lesson here for all you would-be marketing people: Don't offer affiliate programs.

Sure, they sound like a great idea, right? Pay someone a fraction of the profit to pimp your crap and you save yourself serious cash from hiring a professional sales person and running an ad campaign. Folks'll do it for you for pennies! What's not to love?

Well, yeah, they will. So will every two bit spammer looking for their gold. Hell, i do it with links to crap i talk about on Amazon (Oh, by the way, that's netted me exactly $.60 over the past two years). Truth is, if there's money to be made for doing the bare minimum, regardless of exactly how much, spammers will jump onto that like starving flies on the last cow pie in the meadow. This means that people will not only get your product, they'll become irritated by it. It will become the bane of their existence. They will happily go back to trimming FiFi's nails with a chainsaw just to avoid ever dealing with your product, you or your company.

Need i remind folks of X10's near constant barrage of popunder ads and just how well >that company is doing today.

Seriously, if you've got a good product, it'll sell itself. Pitch it the old fashioned way and build word of mouth. If it's actually worth using, folks will send friends and family your way.

Otherwise it's like handing out branded tank tops in high crime areas hoping to get some free air time on COPS.

callous
2008-09-29 - 15:49:34

Thanks for that link to X10. I had almost forgotten what Web 1.0 looked like.

They haven't.


Andrew S
2008-10-07 - 12:10:40

Sign up for Dreamhost!!!!

Andrew (made $19 by putting wedding registry on amazon via amzon affiliate links)


Hey, delicious user, Save This Page
Blogs of note
personal that's my blog
(The Official Blog of the Internet)
memoirs of hydrogen guy matthew shepherd (quebec) rhapsodic.org j$ (right) Henriette's Herbal Blog fanatical apathy lynne ydw i iconophobia slumbering lungfish
geek Y!Cool Thing michael j radwin jeremy z
(The Official Website of the Internet)
dave's picks ultramookie Josh Woodward derek balling j$ (left) simon willison Yahoo! Search Blog
news ars technica search engine watch webmaster world.com
forums uh.net man-man killroy & tina

experimental

Firefox search plugins for Yahoo!

My Living Room media box config

The Official "Official" Registry of the Internet

Powered by WordPress
Hosted on Dreamhost.
And Steveo's page is Totally Fucking Awsome.