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jr conlin's ink stained banana

:: The Third Shoe Drops

i really don't get the hoopla advertising folks are making about Mozilla dropping third party cookie support. It's like they completely forgot how they used to do business.

To solve the "No Third Party Cookies" issue, you simply make the third party stuff first party.

That means the content serving site makes a call to your ad serving site for the ad to display, possibly passing additional info like a local user ID. The ad site then does the same sort of lookup it did before and returns the HTML directly to the content site. Which means that the content site gets to expose page metrics to the ad site (which it kinda already does) and the ad site has to have a good SLA, and the content site gets to know what ad content being sent as well as can apply trackers so that the content site can potentially farm for better ad providers, and…

Oh, what's that Ad providers? You're worried about your proprietary information leaking to parties who have a vested interest in exploiting it?

Funny how that works.

Blogs of note
personal Christopher Conlin USMC memoirs of hydrogen guy rhapsodic.org Henriette's Herbal Blog
geek ultramookie

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