i'll admit that i generate content that is disposable. i tweet, occasionally post crap to facebook and sometimes toss images up on imugr. Sometimes, i comment on reddit. All of that is disposable.
It's disposable because i don't own or manage the forum or pay for the servers. It's not mine to archive, index or monetize. My account may be blocked or dropped for reasons i have no control over. Whatever i generate may go away tomorrow and i'll have zero say in the matter. If i'm lucky, i'll be able to pull a portion of the content off of these sites, but who knows if i'll be able to do anything with it.
Sites, even very popular ones, shut down all the time. It's a well documented fact of life. All the stuff you put on that site disappears when they decide it's no longer profitable/viable/fun anymore. Heck, there's even a team that tries to rescue your crap before it disappears forever. All of that kinda rose up when i tweeted:
i was half kidding, but honestly a bit serious. For reasons i'm still not quite sure about, Medium has become the latest blog substitute. The replies i got on that tweet were equally unsatisfactory. Yes, posts do look pretty-ish, provided you can figure out to get images to do what you want, but you're pretty damn limited, and let's face it, every post is basically "Large Hipster style banner pic with Headline, followed by paragraphs of 22px Georgia font. Ok, so this blog clearly illustrates that i have zero modern styling sense, but it's not terribly difficult to duplicate that look.
You're also fairly limited in the sort of things you can do in your text. In my blog, i've got carte blanc. There, i've got the limited styling features that they demand i use. i suppose the next item would probably be the network effects, i post there because all the cool kids post there, therefore i'm a cool kid too! This is like standing in front of stuffed toys and claiming to have given a Ted Talk. (Granted, there are some that probably should have stuck with the stuffed toys, like this one:
$7500 spent to hear that talk. Money well spent, huh? And granted, that one was probably for laughs, so there's this one instead). Granted, since folks don't seem to like RSS anymore, it's a bit harder to find interesting articles outside of twitter, facebook, reddit, buzzfeed, digg, slashdot, your aunt's forwarding email, bathroom walls, …
Honestly, it's the message, not the platform that makes one cool or interesting.
i get that some folks don't want to run their own site. That's fine, it can be a hassle to make sure that software is up-to-date. What i don't really understand is the value folks are seeing. Is it like the early days of the internet where things that weren't written in comic sans on a gray background were considered to be believable, published articles? Is it that these folks don't really want to be all that closely associated with what they're creating? Is it that blogger/wordpress.com/facebook/google+ isn't the latest new thing? (Ok, Google+ is probably never really going to be a thing.) Is it that they don't care if what they're spending time making lasts longer than a reddit karma cycle? Do these folks not realize that the most effective way to build a known presence on the web is to have a known presence on the web?
i have absolutely no idea.
For throw away stuff, i don't mind using disposable services, but i think i'll keep using stuff i have some control over for things i want to stick around.