Tonight i heard a very interesting piece on NPR talking about Neo Radio. No, sorry, this has nothing to do with Keanu Reeves, ("It's 72 under partly cloudy skies, Mr.– Annnnnnderson.") it's a movement by some FM stations, to emulate Public Radio stations. Basically, what they're doing is not talking up or down the music, cutting back the commercials, increasing the number and variety of songs, and having personable DJs. Kind of like what you get on… oh… NPR.
It also turns out that NPR is growing in audience while commerical radio is bleeding listeners like the first guy in line at a Vampire buffet.
As a die hard radio fan, hopefully it will catch on. And since it's actually making money, it probably will.
-
I think a lot of the problem is the homogenization of stations through corporate buyout -- somewhere along the lines someone should have realized that Clear Channel buying everything forces it to compete against itself. Plus, you can only water down something so much until it just tastes like <radio edit>, no matter the perspective.</radio>
-
Back when I was managing a community station, I gave this sort of thing a lot of thought, and came to the conclusion that despite consolidation, the only viable form of radio within a generation will be community-based radio. In a nutshell, with the Internet and satellite communications, I can get effectively free music, ad-free, streamed to my house in any genre I like. And that's growing more popular every day. Soon, the only reason to listen to the radio will be dependable local news and contact with your community. Clear Channel's rapacious appetite is just hastening its end as advertisers start to realize that people that like traditional radio content now have better ways to access music than the radio.
