It's official. For those of you living under rocks, Microsoft and Google are officially "arch-rivals".
i'd note that i think that this article is important for two reasons.
The first is that this is the second time Mr. Bill has said that Microsoft needs to move away from the Operating System business and do more online. Much like everything related to Microsoft, things don't really get going until the second or third release. In this case, it's a press release.
Why i think that it's important is because Microsoft traditionally has not had a good deal of luck in the online arenas (WebTV, MSN, etc.) , mostly because it's a very different place. On the web, you have no friends. You cannot strongarm your way to do anything. That kinda flies in the face of the more traditional MS model of doing judo-domination.
i also don't expect them abandoning their existing software base anytime soon. It's their cash cow and business focal point. It's their one lever point where they can dominate and subjegate the user. Yes they may lose some market share to rivals, but they sure as hell aren't going to be losing big corporate and government contracts any time soon. The cost of replacing the desktop (and retraining, and software acquisition and retraining) is simply way too high and probably will continue to be so for five to eight years. (Yes, Linux guys, you read that correctly.)
The other thing that i thought was interesting was the growing statements that Microsoft will be going after Google in providing both comprehensive search for the net and for the desktop. Mind you, Microsoft has made a fair amount of noise about this for Longhorn (which may or may not replace the file based operating system with a database) and even now allows you to associate extra or "meta" data with given files.
The thing is, i'm not really sure i'd use that. Now while i'm reasonably certain that neither will compromise my privacy by reporting back any local infromation they find to their respective motherships, i can't really be all that certain that other programs won't. If i'm a virus writer, you've now drawn big happy targets on your personal or financial information files regardless of where-ever they may be. (We've already seen virus that attack address books (even "encrypted" ones), why wouldn't they go after other targets as well?)
What's more, and from a less paranoid point of view, it still doesn't address the root problem, people aren't organized. By providing a database so that you can literally spray your files whereever you please, you're not really being horribly efficient. What you're doing is requiring an indexed lookup for every single file operation you do because you can't be bothered to keep files in a consistent location. Good thing you've got that spiffy 4Ghz processor and 2GB RAM, huh?
Ok, one other thing. i'm also not really happy to hear about the fact that these two are going to be competing for search. People were complaining about how RSS hits impact their site, but not a lot of folks talk about how searchbots are also pillaging their bandwidth. If you've got a popular site that changes frequently, expect to lose up to three times your site's total data capacity (try figuring that out for dynamic sites) per day from the various crawlers out there.
Fortunately, i'm not popular enough here for it to be a consideration, and i don't pay for my bandwidth at work, but it is something that i think about for sites like BoingBoing and slashdot. It's a catch-22, right? You don't want to deny searchbots because you want to have your content crawled and indexed so you get traffic, yet if you modify your pages to remove items that could be spidertraps you run the risk of setting off the "stealth" flag and getting your page dropped. Robots.txt helps, but even that requires a great deal of rigourous thought to ensure that things are working they way you want, and due to the somewhat fickle nature of the spiders, you're never sure which path will get you better placement.
Hmm… Sadly, we're living in interesting times again. Hopefully, i'm just being paranoid, but i can't help think that we're also living at the edge of a great deal of enlightenement that we're going to have to pay for.