i propose to the networks a new game show. One that mixes the excitement of Deal or No Deal, Identity and damn near every other game show that's sweeping the airwaves into the sewer. You can pad it up with tons of commercial breaks to draw out the tension and suspense, bring in sponsors and still have the simple hook that so many will find amazingly challenging.
i suggest:
or
Cheese
Every week, one lucky contestant from middle America would be brought on stage to pose questions between either a well-versed student of a classical philosopher (ideally, you could even bring in a modern philosopher) or a randomly selected wheel of cheese.
Perhaps that's a bit difficult for some, so you may want to provide hints, say from a professional yak stylist, a plaster statue of Elvis, and a golden retriever.
Add an engaging host to add humor and charm to the proceedings (i recommend Lewis Black), and reassure the contestant when they guess wrong.
100% Gold.
