Well, the Intarwebs have their collective panties in a bunch about Google (allegedly) throwing in with the advertisers, and encouraging the health companies to 'defend themselves from Michael Moore by buying ads keyed to Sicko'.
So, since i have absolutely no love for Google and know full well that they Do Evil on a pretty regular basis, why am i highly skeptical of this?
Google owns blogspot, and has a history of setting up "company blogs" on it. You can too.
Google employees use "google.com" as their email address of choice. You can too.
15 minutes with a graphics package and you can make art just like Google.
The "blog" doesn't allow comments and has a total of four posts all featuring no "date", so they could have well been done within a 24 hour period.
In otherwords, i think Google got played.
i've seen this before, mind you. It's one of the reasons that Yahoo employees don't use "yahoo.com" for official emails. It's why you get customer care emails from "@cc.yahoo-inc.com". It's a big discussion point whenever folks are sitting around a table as to whether or not to put a new blog on 360.
What will be most telling is what Google does about this "blog" in the next week or so. If it's not gone by Monday afternoon (let's say 1700PDT 07/01/07), well, then feel free to morn the passing of whatever high horse you held the big G on, cause it's just not there.
Oh yeah, and for what it's worth, Yahoo! gave every employee a free ticket and time to go see that movie.
i may be mistaken.
Not horribly surprised, mind you, but mistaken.
Ol-righty! So since this hasn't been killed or pulled (Yeah, i know i said monday, but it's not like they're closed for the weekends), this is a semi-legit post, probably from some junior ad weasel spying a fat lot of available cash. i'm also willing to believe that a lot of folks in mountain view are upset about it.
But, not enough to do anything about it.
Google is an ad company, first and foremost. Of course they're going to see the big fat wallet of the HMO and Pharmacy groups and suggest that the best way to help them out is for them to give google lots of money.
By the way, i know that one blog post from an ad exec does not a company policy make. It simply indicates the mindset that is fermenting (been there). It just bothers the hell out of me that folks insist on practically licking the fresh layer of self induced fan shit off of Google and pointing to how evil other companies are. Google is a company, they're not your friend. If they do something good that you can use, great, but understand that they can, do and will screw up. A healthy level of skepticism toward company is always a good thing.
Oh yeah, i don't think it's that easy to get a google.com email address, if you sign up for gmail it comes from @gmail.com, not google.com.
Sorry, I'm just not seeing evilness in Google approaching people with an idea for targeted advertising. It's business, and it's not like they haven't done this before with businesses suffering with bad press caused by other businesses.
Besides, anyone who doesn't believe that Michael Moore is in business and that his movies are products he wants to sell doesn't understand the difference between "documentaries" and "opinion pieces".
Ah, but that's the problem. Google has set itself up on a very high moral pedestal with the "Don't Be Evil" and other things. In this case, it's absolutely pandering to an affronted audience, one that really, honestly, doesn't need a company like Google to tell them how to continue to successfully handle their own PR.
What also makes this somewhat remarkable is that, no, they really haven't stood up to bat for organizations that have been so aggrieved. Possibly because there are a lot of smarter folks there than the author of this, but then high standards requires high criticism.
Made doubly so by Firefox's rendering of it. What's with the little nubby on the corner of the Y there?
Did I ever tell you that once I created a flash mini-app that randomly set the period and duration of the blink for a given word, then wrote an entire page worth of content using them? Net result: randomly blinking words across a page.
I probably could have turned it into an art project.
Blink is like cursing. Ideally, never used in polite society, but highly notable when encountered.
(and somewhat telling of the overall IQ of the user.)
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I have a ticket, but I didn't have any free time.