Based of the suggestion of the highly clever Jeremy Johnstone, i went ahead and registered my keyword. That being, if you do a search for "jrconlin" in your favorite search engine, you'll see that i'm offered as a suggested replacement for myself. (i suggest you do that, since i work better than myself in most cases.)
If you want, you can now get "here" by going to "http://jrconlin.com/".
Some might say, ooh, that's a great idea!
i expect most of you to say "You [expletive]! You didn't do that before!?"
i am my own keywords? "ultramookie" turns up myself on both yahoo! and that other place. ultramookie.com gets to me.
how is this different from registering a thing. have I been a chump buying dotcoms for my work?
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I always figured you'd done that and then let it expire and were waiting for the domain-snatchers to give up on ever selling it for a fortune.
But I was too lazy to check.