Anne Marie is reading an article about how Court TV had decided to become Tru TV. So instead of providing the sort of legal proceedings and action that were the hallmarks of the OJ Simpson trial (the first one, at least), viewers will be treated to a real life version of Baywatch without the custom cut swimsuits and implants (or the thriving "plot" that draws so many in).
Mind you, i'm not really surprised. Of course, i was among the many that never watched CourtTV when it was on the air so switching to the new format doesn't really bother me, but it's nothing horribly new. TechTV G4 went from being a tech heavy geek channel to being a lame rip-off of Spike TV which in turn changed from being a showcase for reruns to being some sort of direct targeted market for Star Trek nerds who drink beer on the sofa all day watching NASCAR.
This, of course, is driven by the inherent need for owner companies to Make More Money. It's not enough that some channel (or some company for that matter) fills a niche that gets consistent, reliable income, they want more. Kinda like strip-mining an orchard because you thought there might be gold beneath it. And much like said strip-mining, unless there actually is gold, you lose a lot more than you gain by trying it.
The funny thing is that there are some companies that don't follow that trend. Places like See's Candies, In&Out Hamburgers, and a few others that resisted the siren call of "Expand and Conquer". They do one thing, exceptionally well, and thrive accordingly. i'm positive that they're regularly deluged with suggestions on how to "improve" their business with latte bars and chicken tacos, but they realize that adding that extra crap means compromising the thing they do well and losing what gain they have.
And yeah, i know that there are times when a business just loses the glamor they once had and folks really aren't into bright orange leg warmers anymore, and those businesses either adapt or die, but that sort of business decision is fairly easy to note fairly early on in the process.
Ah well, if it wasn't for folks thinking like this, i suppose that Ronco would never have gotten off the ground.
I was just reading an article about this at the other end of the spectrum, how upstart chains like Panera and Chipotle are becoming old hat as their particular late-nineties niche is brushed aside for the New Hotness.
But that just accentuates the difference between slow-growth that becomes beloved over time, versus building the core of your business around a trendy piece of scenery like a hibachi grill, stone hearth or Jimmy Buffett.