Imagine if Target built condos. For those unfamiliar with the #2 “big box” retailer, Target is a sprawling department store that doesn’t look like someone set up shop in an abandoned warehouse. Things are generally clean and well presented with a nod to being more trendy. In some respects, Target is like the love child of WalMart and Apple’s Marketing department.
(Yeah, that paragraph will age well.)
The problem is that Target, being a very large business with reasonably narrow margins, is deeply interested in keeping you a customer, so they do lots and lots of analysis on you and your buying trends in order to keep you a Target customer. If you’re a regular customer, Target probably knows more about you than you do. They’re a bit famous for sending women coupons for maternity supplies before the women know they’re pregnant, just by observing their buying behaviors.
It’d be handy at first, then a tad creepy if you even noticed, and eventually you might discover that “Customized for you” means “We’re recording and examining everything you do, all the time”. The larger population would probably be ok with this because they’re saving 10% and getting coupons for Twinkies. Well, until they started seeing more ads for type 2 diabetes treatment and cancer recovery services, i’d suppose.
Windows10 seems to be a lot like that. There’s a lot of “Helpful” in there. Things like Cortana, which is your digital personal assistant. It can schedule things for you, keep you in contact with your friends and family, help you find things, etc. Mind you, doing voice analysis requires a fair bit of computer horse power and data in order to not only understand you said words, but to determine what those words mean at this time. So all that info gets sent to Microsoft (or Apple or Google) which teases out what you mean by looking at what you said, the history of things you’ve said, as much information as it has about you and anyone else it figures is associated with you. What else those companies do with that info is not your concern. You have no say. It says so in the terms.
The latest version of Windows really, really wants to be “Helpful” in that way. Honestly, i’d go so far as to say the bulk of Windows10 doesn’t actually get installed onto your computer. It resides with Microsoft. You’re encouraged to use OneDrive as your remote storage for all your Windows devices. OneDrive are servers run and controlled by Microsoft. You’re encouraged to use Microsoft’s Mail program for all your email. Same with TV & Movies, music, and a host of other things. i’ll note that one semi-comforting thing is that many of these are “freemium”, in that you get a small allowance for free, but then pay a subscription for things you use more often. That can mean that they’re not selling what data or meta-data they harvest, but there’s no guarantee. i spent a fair portion of time after my install removing non-local apps like these.
This doesn’t mean that Windows10 is unusable. If you’re willing to literally go through every setting and configuration option to turn off the bits that can “phone home”, you do get a system that lets you run programs. It’s a bit like going through your Target Condo with a roll of duct-tape for the cameras. You wind up with an apartment that’s a bit less “helpful”, but one that won’t start reminding you that your stool production is less than the national average and that you should eat more bran. It also means that you have to take your key out of your pocket and put it into the door lock rather than have the door magically be open when you or anyone who is authorized by the remote lock controller walks up.
Every new version of Windows is a debate for me. i keep saying “this is going to be the last”. Windows7 had a bunch of fairly scary bits around DRM control that could have prevented me running apps i wanted (that’s one of the big reasons i don’t use iPads or iPhones). Fortunately, few of those came to be, and i was able to opt-out or ignore the bits that were. Right now, i tend to use Windows for three things: Running a browser, playing a few games, hosting a virtual machine for my main environment. The last one is kind of key since Linux tends to have bad driver support for some devices, and the VM masks that. Windows8 offered me no compelling reason to use it (although i’m running it on two machines because they’re newer, and yes, i also lobotomized them). Windows10 offers me less compelling reasons and slightly more reasons not to.
Perhaps i finally will switch to running main Linux and keep a windows VM for the other crap.